Marketing Product Technology
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Alliances between product software firms - Exploring the industrial environment can help with forming an alliance-based strategy (see also marketing strategies for product software). For the software product companies, common strategic alliance formations (see also business alliance) are research partnerships, joint product development, technology licensing, and marketing and distribution agreements (Rao & Klein, 1994).
Product marketing - Product Marketing deals with the first of the "4P"'s of marketing, which are Product, Pricing, Placement, and promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks.
Marketing mix for product software - The marketing mix is composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some characteristics that differ for software products than other mass produced goods such as clothing.
Association of International Product Marketing & Management - The Association of International Product Marketing & Management (AIPMM) is a professional association for product managers. It has approximately 8,000 members worldwide.
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